Creating the identity and voice for UnChase was about translating expert dog training into a brand that felt confident, approachable, and distinctly Australian. We began by defining a clear visual and verbal personality built on trust, energy, and real-world results, ensuring the brand spoke equally well to first-time dog owners and seasoned handlers. From there, we expanded the design system into a cohesive marketing ecosystem including web, social, instructional materials, digital campaigns, and on-ground promotional assets. Every touchpoint was crafted to reinforce UnChase’s core promise: practical training, positive relationships, and lasting behavior change. The result was a unified brand presence that elevated UnChase from a local service into a recognizable, professional authority within the Australian dog training community.