Good creative is only half the job. The other half is reading the room — what people actually need, what they're afraid to ask for, and how to get a team pointed the same direction.
That's where I live.
Finding out your marketing materials are not reaching the right audience is never an easy pill to swallow. Spending time and resources on projects that aren't producing will keep any marketing professional awake at night. Being able to take a step back to relearn your target audience and develop new, bold materials is a Creative Director/Designers dream.
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AgileOne wanted to move to the next level in the workforce management solutions realm. They were a thought leader but wanted to have a product to lean on to support their expertise and reach. The quarterly Market Study was the way to show that expertise to an ever growing client base with a global range.
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STEM staffing is a niche industry that needs a modern aesthetic to relate to their audience. This site was long overdue for a facelift and came at the right time. We were able to employ some AI platforms to support our goals and to make the site as strong on the back end as it would be on the front end.
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Winston is an independent psychological twisty movie about a man who receives a mysterious invitation to a private hotel on an island. When he arrives, the staff is inexplicably hostile. As the story unfolds, he begins to understand why…but we will leave that for another day.
Click hereUnChase is an original concept: teaching dogs to stop chasing animals, and teaching trainers how to use their methodologies. As an Austrailia-based company the need is strong for this type of training. Finding a look that wasn't "dog-centric" but was professional was a good chalenge to have.
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I was the designer for a charity concert promotion company. Held at various winery locations, we paired local charities with the event and did silent auctions to raise money. I was in charge of all design pieces from club cards to billboards. Flyers to social media.
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Working with dog*biz has opened me up to the dog training world. Their mission is to help dog trainers get established and thrive. I've helped mold and expand their identity by creating marketing and training materials.
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I've had the opportunity to work on many small business websites, being their designer and dev team. I work primarily in WordPress but have designed for other platforms.
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Developing logos is one of the most difficult and rewarding projects a designer can have. Understanding the client and bringing that to the page is always a challenge, but when it comes together it can be so rewarding!
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Designing for an event takes a whole different set of skill. Understanding the space you have for a booth design or planning what attendees will experience through a long weekend sales celebration takes a lot of preplanning and vision. These are some of the events designs I've done through my career.
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I've been asked to design social media, flyers, ads, shirts, YouTube channel graphics, etc. for various other clients. These one-off projects are exciting because you get to learn a new brand and ensure your designs are within standards while pushing the boundaries a bit.
Click hereI've designed everything from business cards to billboards to film campaigns to a dog training app, and that range comes from loving the work and rarely turning down a problem worth solving. In a creative department I'm the translator: I get what strategists want, what designers can do, and what executives need to hear, and lining those three up is where I do my best work. I'm usually the one who walks in with an idea first, right or not, because I'd rather start with something than stare at a blank wall.
Outside the office I'm a music obsessive, a struggling bassist, and someone who leans into new tools like AI instead of away from them, because staying curious is what keeps a designer sharp. And I care about the people I work with. The best work I've done came from teams that pushed each other, and building that kind of room matters as much to me as anything I put on a page.
