UnChase is an original concept: teaching dogs to stop chasing animals, and teaching trainers how to use the methodologies. As an Austrailia-based company the need is strong for this type of training. Finding a look that wasn't "dog-centric" but was professional was a good chalenge to have.
Role
Designer/Director
Deliverables
Logo, full visual identity, WordPress website, learning platform app graphics, social assets, marketing materials, instructional content
UnChase wanted to stand out from the hundreds of other dog training and dog leadership companies. They wanted to not only train, but to teach other trainers to use their methods.
They came to me with a solid sense of who they were which made it easy. They asked for a logomark which would set them apart from other trainers. We focused on the rich purple and developed looks. The exclamation point became a piece that I leaned on in the logo, using it as their brand mark.
With most dog training sites, images of the trainers with their dogs get better retention than standard stock images. UnChase had a library of their own training images so we used this as much as we could, giving their materials an honest look. Stock imagery was used sparingly and only when necessary. The color scheme is minimal, leaning on the rich purple and grey of the logo.
