STEM staffing is a niche industry that needs a modern aesthetic to relate to their audience. This site was long overdue for a facelift and came at the right time. We were able to employ some AI platforms to support our goals and to make the site as strong on the back end as it would be on the front end.
Role
Creative Director/Designer
Deliverables
Full website redesign — visual direction, concept, layout, storytelling
The AllSTEM website was not giving us the audience and retention we expected from the site. It was built 10 years prior and was just a static site. Ownership made it a goal to revamp the website to speak to a modern STEM audience and update the messaging to match the goals.
We gathered thought leadership and the sales team and discussed their needs. We developed new customer and client profiles for them to refer to as we discussed our needs. AllSTEM had an established brand guide but needed a refresh if we were going to modernize their site.
We started with the overall brand guide then started building mockups for the site. We knew we wanted a story on the site and the team got to work. Messaging was expanded and focused. I took the messaging and new brand guide and got to work, laying out in Figma offers the best team review system a nationwide team could ask for.
