Working with dog*biz has opened me up to the dog training world. Their mission is to help dog trainers get established and thrive. I've helped mold and expand their identity by creating marketing and training materials.
Role
Designer/Director
Deliverables
Logo, full visual identity, WordPress website, learning graphics, social assets, marketing materials, advertisements
About 15 years into their existence as dogTEC, ownership decided to restart their brand with a new name and new approach to their business. They landed on dog*biz, and reached out for a new logo and materials. Their focus was on a logomark that wasn't dog-focused but would be memorable and professional. I landed on the asterisk which is a focal point of their marking materials and identity.
They "train the trainers" so a lot of what we develop are materials to either help dog trainers market themselves or business training materials. My focus is on the rich teal color of their logo and a limited color palette. Stock imagery sits center stage in the designs, and the main font is Fira Sans.
