Global Creative Director & Brand Strategist

Crafting powerful brand identities and integrated marketing campaigns that inspire engagement and elevate business performance.

INTRODUCTION

With over 20 years of creative leadership experience, I specialize in transforming complex ideas into clear, compelling visual stories. I’ve led global design teams, rebranded corporate divisions, and developed award-winning creative for digital, print, video, and experiential platforms. My passion lies in blending design, strategy, and innovation to build brands that connect, inspire, and perform.

Key Highlights:

20+ Years in Creative Leadership
Global Brand Strategy & Development
Award-Winning Design Direction
Expert in Rebranding & Corporate Identity
Remote Team Leadership Across 3 Continents

Your Creative Director

I’m Robert Swartzlander, a Creative Director and Brand Strategist based in the Los Angeles, CA area. For over a decade, I’ve directed cross-functional creative teams to deliver cohesive marketing campaigns for global brands. My work bridges strategy and design, ensuring every creative output not only looks exceptional but also drives measurable business growth.

Throughout my career, I’ve partnered with executives, marketing directors, and global teams to execute high-impact campaigns, revitalize brand identities, and guide creative innovation across digital, print, and event media.

Creative Philosophy:
“Creativity must do more than attract attention it should inspire connection and deliver results.

Career Timeline

2015–2025

ActOne Group

Creative Director, Torrance, CA

Lead global creative initiatives, rebrand corporate divisions, and manage international design teams across multiple time zones.

2017–Present

Consultant

Creative Consultant, Brand Strategist

Develop brand campaigns and digital strategies for businesses and nonprofits, helping them expand reach and engagement.

1999–2015

AppleOne Employment

Graphic Designer, Torrance, CA

Created brand-aligned marketing and recruitment materials, digital campaigns, and internal training content.

Projects/Expertise

UI/UX & Digital Design Projects

Developed web experiences and digital campaigns for global and small business clients using WordPress and Adobe tools.

Impact: Enhanced user engagement and improved conversion metrics through clear, user-centered design.

360 Campaigns

I translate big-picture vision into executional detail, ensuring strategy, design, and activation move together seamlessly to drive measurable results and brand momentum.

Video & Motion Projects

From concept and scripting to animation and final delivery, I ensure every frame serves the narrative, reinforces the brand, and delivers emotional and measurable impact.

Media Publications – Travel Magazines

Designed two quarterly travel magazines from concept to completion, developing layout systems, brand voice, and audience strategy.

Corporate Sales Incentive Events

Directed the creative vision for the company’s annual global sales event, integrating live show visuals, digital media, and print design.

Nonprofit Branding & Fundraising Campaigns

Created promotional materials, event branding, and digital assets for charity concerts and local causes.

Impact: Helped raise over $25,000 annually through effective event branding and outreach.

Professional Testimonials

Bob is a highly skilled art director and designer with a rare blend of technical expertise and emotional intelligence. He’s a natural mentor, a collaborative leader, and a problem-solver who thrives in dynamic environments. I wholeheartedly recommend Bob as a strategic asset to any organization seeking creative excellence and cross-functional impact.

Bob has an uncanny ability to grasp what's needed before you finish explaining it. He works efficiently and intelligently. As a leader, he brings out the best in people through empathy and inspiration. He's also just a genuinely smart, engaging person. I can't recommend him highly enough.

Bob is a tremendous asset to the Marketing team; he’s well-respected by his team and peers. I genuinely enjoyed having him as a direct report and saw him experience tremendous professional growth during our time together. It was a pleasure working with him.

His management style is firm but fair and his insights improved my work and made me a better designer. He assesses problems, asks questions, and invites healthy discussion. Our work sessions never seem like work, we laugh a lot and usually come up with several solutions that could develop into full blown campaigns.

Bob Swartzlander Creative Director

Creative Director & Brand Strategist with 20+ years of experience leading global design teams, rebranding corporations, and crafting integrated marketing campaigns that drive engagement, connection, and measurable business results.