AgileOne wanted to move to the next level in the workforce management solutions realm. They were a thought leader but wanted to have a product to lean on to support their expertise and reach. The quarterly Market Study was the way to show that expertise to an ever growing client base with a global range.
Role
Creative Director/Designer
Deliverables
Three regional volumes (Global, European, US) — digital publication, gated download, LinkedIn campaign
Meeting with leadership, they asked for a market study that would stand out from the others on the market and position AgileOne as a though leader in the industry.
I reviewed other studies and came up with a solution that would lean on the company's experience, while expanding it to match their global reach. Each edition would be met with a fresh design to reflect modern sensibilities and what was going on in the world. We would adhere to the brand guide, making it a true thought leadership piece.
I would research design trends and corporate looks each quarter as the content was being worked on. A couple looks would be developed for leadership to approve then I would expand it out to the report and social media.
The report was gated on the site which created leads for the sales department. As the report expanded, we created targeted email campaigns that helped sales follow up with existing and prospective clients.
